All About Digital Signage

28 January 0

You gain new clients, increase average spend, save on print costs, introduce an elevated level of energy and vitality, and increase your profits. You have to have a good reason not to use it. Whether you’re a Hotel, Boutique, Pharmacy, Leisure Centre, Car Dealership, Restaurant, or Take-Away, providing clients with eye-catching messages and information is vital. Time to join your fellow SMEs who are tapping into the power of digital signage to attract attention, boost sales and avoid the costs associated with static, non-digital methods for presenting menus and promotions. Discover as many others have, the real benefits, savings and increased sales that exist within those pixels.

Impulse buying behaviour

Where you have a market dependent on impulse i.e. Boutiques, Restaurants and Take-a-ways to name a few, you’ve got it made. Impulse buying disrupts the normal decision-making models in consumers’ brains. The logical sequence of the consumers’ actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers’ lives. Good signage solutions are designed to trigger these impulses, by exposing promotional messages at the right place and at the right time – you simply nudge consumers’ to spot that something that stirs a particular passion in them – which in turn leads them straight to your tills.

Raise your company’s profile

Many SMEs also realise that not only do they generate a great Return on Investment (ROI). Sure, we know they’re eye-catching and that they can easily tempt passer-by’s with mouth-watering images or up-sell on impulse using carefully crafted messages using the power of motion and change. But now those screens are also saving money in creating a modernising effect; at a lower cost than undertaking major leasehold improvements i.e. an “eye-catching” 40″ digital screen integrated into the design of your shop front, on display to anyone walking past. You can save a lot of money; digital signage can introduce an elevated level of energy and vitality to any shop front, adding a fresh look to your business premises. A more “high-end” appearance, this is easily achieved by any small business with a vision and desire to stand out from its competitors. Not only does this provide SMEs with a prime promotional space on any busy high street, it also raises their profile. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus are over; the age of digital marketing is upon us.

Opportunity to profit from advertising time

These systems can also be used as a tool to generate advertising revenue by promoting other businesses and services; by selling advertising time on your digital display to other local businesses. Revenue generation by advertising local non-conflicting businesses; a big brand like Budweiser may not get excited about advertising on your one – two screens within your shop, but the local hairdressers or plumbers around the corner might. And with the local community Newspapers circulation falling – similar local retailers would be wise to follow.

Digital Signage can be an active element in anyone’s marketing, unlike those never-changing listings within local directories and printed banners/signs – which when you add all these up – can cost the average retailer a fortune over time, and with a hard to measure ROI. In tough times, you have to change the way you do business, by stopping the drip of less viable products that provide limited value to you. Digital Signage delivers real and measureable benefits to SMEs – proven business benefits.

Digital Signage = Smart Expenditure

The rising use of digital signage by small and medium-sized companies can be attributed to many factors, falling equipment costs – a 50% drop in the price of LCD displays over the last five years has made previously expensive solutions a realistic proposition for SMEs – increased awareness and a realisation of the competitive advantage that can be gained are all positive drivers. Smart expenditure, on this type of technology provides SMEs with a real affordable advantage in tough times.

 

The following excerpt from an article “Small businesses should make their technology pay” from SMEWeb.com (The online resource for SMEs in the UK) acknowledges this competitive advantage: “Digital signage is another area which has seen leaps of progress over the past few years. And far from being a luxury, these screens can save considerable costs and so offer fast ROI – particularly for customer-facing businesses. After all, one way to increase market share is to ensure your customers have the information they need about your company and products at the point of purchase.